VCU College of Health Professions: Connect with Prospects

REQUIREMENTS

• Give the small-but-mighty College of Health Professions team the tools they need to communicate with interested students, keep track of event attendance, and progressively gather information on recruits.

SOLUTIONS

• Implement Pardot with progressive forms to colllect information over time on recruits.

• Create segmentation lists to allow the team to easily target email communication

• Add a custom event sign up form to allow recruits to sign up for specific events — and to give the CHP team the data on who had attended which events

• Train the team to be able to manage their own CRM